This page is the fine print. It explains all the details about advertising your business at Airdrie OnLine.
Please call 912-9361 if you have any questions, or send a message to
janice@airdrieonline.com
Testimonials:
Click Here to Read Our Testimonials Page
Site Demographics:
The Front Page of AirdrieOnLine.com receives over 5,000 unique visitors every month (i.e. over 5,000 different computers).
While they are browsing around, our visitors click, tap,
and turn pages over 500,000 times each month, which adds up to a total of over 6 million hits per year.
The Shop Airdrie Business Directory serves the people of Airdrie and the surrounding communities of Balzac, Symons Valley, Country Hills (Calgary),
Madden, Crossfield, Irricana, Beiseker, Carstairs, Didsbury, and every farm and acreage in-between.
Based on our statistics program, we estimate that 83% of our visitors live and/or work in the vicinity of Airdrie, Alberta.
Due to current economic migration patterns, many people visit our site from other parts of Canada. These people are often relocating to the
Calgary area and are considering Airdrie as a place to live. These visitors account for about 15% of our traffic. The remaining 2% are looking for
Airdrie in Scotland, and so we get a few visits every month from our Scottish namesake.
What is the difference between visitors and hits?
Hit counters are simple devices that keep track of every click, every page turn, every tap of the mouse. A visitor counter, on the other hand,
is a highly specialized statistics program.
When you visit our website(s), your IP Address is recorded and you are counted as a visitor. If you return
to the site later in the same month, the statistics program will recognize your computer, and although your movements will be recorded as hits, you will not be
counted again as a visitor, until the next month, when the program resets to zero.
Promotion and Public Relations:
In order for your Banner Ad to get the exposure it deserves, it is important that we promote our site(s) as much as possible.
Over the years, we have used a wide variety of local advertising media to promote AirdrieOnLine.com and ShopAirdrie.ca to local residents.
These include roadway signs, vehicle signs, and a number of printed publications. Our bright yellow banner is displayed on store
windows and bulletin boards all around town. We have also sponsored many local community groups and non-profit organizations.
Here are some of the promotional strategies we've used:
PRINT ADVERTISING:
|
|
|
Airdrie & Area Guide
Color Display Ads
|
Airdrie Festival of Lights Program
Display Ads
|
|
|
Airdrie City View
Weekly Newspaper Display Ads
|
Airdrie Echo
Assorted Classified Ads & Display Ads
|
|
|
Airdrie Works
Display Ads
|
Here's the Scoop
Weekly Display Ads
|
|
|
Red Box Productions
Annual Program
Display Ads
|
GO Airdrie Magazine
Display Ads
|
|
Airdrie Community Calendar
Delivered in December to every
business and household in Airdrie
|
SIGN ADVERTISING:
|
|
|
Airdrie Community Cruiser
coverage in Santa Parade, Canada Day Parade, and at Grand Openings and Community Events all around town.
|
Full Color Roadway Sign
|
|
Our Yellow Banners are displayed
on store windows, bulletin boards, and vehicles.
|
TRADE SHOWS & DISPLAYS:
|
|
|
AWSBA Winter Trade Fair
|
Airdrie Home & Garden Fair
|
|
|
Airdrie Chamber of Commerce
Business After Hours Events
|
COMMUNITY & NON-PROFIT SPONSORSHIPS:
|
|
|
JDRF Walk for the Cure
|
Small Business Week
Winning Edge Award
Gold Sponsor 2007
|
|
|
ARRES 24th Step of the
East Lake Recreation Centre
Waterslide Staircase
|
Prairie Pond Posse
Airdrie is Hockeyville
|
|
|
ARRES - Ride the Rails
|
ARRES
Human Chuckwagon Races
|
|
|
ARRES
50,000 Pound Challenge
|
Bras for a Cause
|
|
|
Airdrie Minor Hockey Website
|
Airdrie Block Parent Website
|
SEASONAL PROMOTIONS & EVENTS:
|
- Airdrie Treecycle
- Balzac Billy - Groundhog Day
- My Child Concert
- Canada Day Parade
- Remembrance Day
- Santa Claus Parade
- Airdrie Food Bank - Gingerbread Challenge
- Airdrie Festival of Lights
|
